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glossary

 
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A

Artist Roster

An artist roster is a list of artists that are signed to a certain label. This includes established, as well as developing artists.

A&R

Artist and Repertoire. The name comes from a time when the A&R's primary role was to connect singers/performers (the artist) to songs or songwriters (the repertoire) and find the perfect fit. This aspect of the job has progressively disappeared with the emergence of more singer/songwriters, such as Bob Dylan and the Beatles, who started to get involved in the writing process as well.

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B

Bullet

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PROMOTION

Boilerplate

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PUBLICITY & PRESS

Brand Partnering

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BRAND PARTNERSHIPS
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C

Call to Action (CTA)

Marketing

An instruction to the audience to do something (click a link, comment, etc.).

Click-Through Rate (CTR)

Marketing

The percentage of people that click a link that you advertised.

Composition

N/A

The composition of a piece of music, usually owned by the songwriter or the artist (if the artist is involved in the composition process). Royalties are usually paid to the songwriters or publishers.

Copyright infringement

Business

As a general matter, copyright infringement occurs when a copyrighted work is reproduced, distributed, performed, publicly displayed, or made into a derivative work without the permission of the copyright owner.

Customer relationship management (CRM)

Marketing

Customer Relationship Management is a system that manages all your company's relationships and interactions with current and potential customers.

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D

Demos

A demo (shortened from "demonstration") is a sample recording of an artist's music, distributed to disc jockeys, recording companies, etc., to demonstrate the merits of the song or performer.

Distribution Agreement (M&D deal)

In the music industry, a manufacturing and distribution deal (commonly known as an M&D deal) refers to a standard contractual arrangement between a record label and a music distributor. Under an M&D deal, the distributor pays for the manufacturing costs of an album beginning with the pressing process, all the way through to the printing of the labels.

Drivers

Drivers are one-page documents created by the label to showcase an artist's stats such as the number of streams and sales, or press updates. They are shared with radio stations to induce them into playing the song.

International

DSP

Digital Service Provider (DSP) is an online store (iTunes, Amazon Music, etc.) or streaming service (Spotify, Apple Music, Tidal, YouTube Music) that features digital albums and singles.